MKTG 3040 LEC 002 Buyer Behavior (Twin Cities Fall 2021)

This course is using Inclusive Access (IA) materials. Your student account will be charged after enrollment, and the digital materials will be delivered to your Canvas course page. For more information, watch for an email from verbasoftware.com with the subject line Course Materials Charged on your Student Account. You may only purchase the optional looseleaf if you don't opt out of the IA materials.

Predictably Irrational

Author: Ariely
ISBN: 9780061353246
eTextbook subscription does not expire.
Required

(Inclusive Access) Consumer Behavior 7th With Mindtap

Author: Hoyer
ISBN: 9781305640078
Edition: 7
Required
This inclusive access digital material is available on your course website.
$93.75 will be charged to your student account.

(Ia-ll) Consumer Behavior 7/e Loose Leaf

Author: Hoyer
ISBN: 9781337880619
Edition: 7
Optional